Apartment 22, Centenary Plaza, 18 Holliday Street, Birmingham, West Midlands B1 1TB

Description

A two bedroom, two bathroom city centre apartment with balcony and allocated parking. Located in a sought-after location, the apartment benefits from a bright and spacious open-plan living area with large windows leading onto the private balcony. The kitchen is fully fitted with integrated appliances, and the double bedrooms (one with en-suite) include built-in storage. There is also a separate bathroom. Benefits also include secure allocated parking, residents gym, lift access, a full concierge service and well-maintained communal areas. The property is well-located with excellent public transport links and local amenities within easy reach. Additionally, it is just a short walk away from Grand Central and Five Ways train station.

Accommodation

Two double bedrooms, one with en-suite; separate bathroom; bright and spacious open-plan living area; fully fitted kitchen with integrated appliances; private balcony; built-in storage.

Location

City centre location in Birmingham, with excellent public transport links and local amenities nearby. A short walk from Grand Central and Five Ways train station.

Tenure / Property Information

Investment Analysis

The strongest evidence is a £195,000 sale at Centenary Plaza, 18 Holliday Street, dated 27 February 2025. Earlier sales at the same address range from £140,000 in 2021 to £290,000 in 2018, showing significant variation. These are not confirmed sales of Apartment 22, and lease length, service charge, condition and exact specification are unavailable. A £195,000 base GDV is therefore a broad evidence-led estimate rather than a formal valuation; £140,000 and £290,000 are used only as low and high historical address-level scenarios.

Investment Snapshot

Strategy Recommendation

Proceed only subject to legal and lease due diligence, including lease length, service charge, ground rent, any restrictions and special-condition fees. The guide-to-comparable spread is potentially attractive, but the absence of rent, lease information and exact-unit evidence makes a firm BTL, BRRR or flip decision premature.

Works Required

No specific refurbishment works are evidenced. The description states that the apartment has a fitted kitchen, integrated appliances, balcony, built-in storage and well-maintained communal areas. Verify condition, appliances, lease documents and any required works before bidding.

Rental & Market Context

Sold Comparables

The following completed sales were identified within approximately 5 miles:

Potential BRRR Position

At the £99,000 guide, 75% of the indicative £195,000 base GDV is £146,250. This suggests substantial theoretical refinance headroom before considering refurbishment, buyer premium, finance, tax, valuation, leasehold and other costs. The analysis cannot establish cash left in because refurbishment and total project costs are unsupported, and lease details are absent.

Buy-to-Let Analysis

BTL assessment cannot be completed because no sufficiently specific rental comparable or auctioneer rent estimate is supplied. Gross yield, rental coverage and operating returns are therefore unsupported. The buyer premium would be £1,200 at the £99,000 guide because the 1.2% calculation is below the stated minimum, but other costs and property-specific leasehold expenses are unknown.

Flip Analysis

Using the £99,000 guide and the £195,000 base GDV indicates a large apparent gross spread, but a reliable flip surplus cannot be calculated. No refurbishment allowance, selling allowance, finance cost, tax, lease information or exact-unit comparable evidence is supplied. The £195,000 sale is at the same development/address but is not confirmed as Apartment 22.

Investor Risks & Due Diligence

• Sold comparables are at the same address but are not confirmed to be the subject apartment.

• The property’s lease length, ground rent, service charge and other leasehold obligations are not supplied.

• No sufficiently specific rental evidence is available, so rental yield and coverage cannot be assessed.

• Condition and refurbishment requirements are not evidenced despite the auction format.

• Additional fees may be listed in the Special Conditions of Sale.

• Historical comparable prices vary materially, from £140,000 to £290,000.

Recommendation

Proceed only subject to legal and lease due diligence, including lease length, service charge, ground rent, any restrictions and special-condition fees. The guide-to-comparable spread is potentially attractive, but the absence of rent, lease information and exact-unit evidence makes a firm BTL, BRRR or flip decision premature.

Strategy Rating

Analysis Confidence

There is a recent same-address completed sale and several historical comparables, but the sold units are not confirmed as Apartment 22 and key financial evidence is missing, including rent, lease terms, service charges, condition, refurbishment costs and selling costs.